Análisis de palabras clave. We can do iOS 15 App Store Optimization for both. 4 Tracking and improving. Gummicube is a global leader in App Store Optimization with more than 12 years of experience optimizing and marketing apps. Apple is expected to release benchmarks in the Analytics section of App Store Connect early in 2023. Once optimized and ready, brands will see a ripple effect in the increase of downloads, brand awareness, reviews, and more. Your description should be viewed as a call-to-action for potential customers. The process of positioning mobile apps in the app stores’ search results to achieve user conversion, is simply known as App Store Optimization. iQuanti has years of experience in SEO services across multiple industries. During the pandemic our mobile usage has seen an explosive growth advancing our mobile usage by 2-3 years. ASO (App Store Optimization) es la rama del SEO que nos ayuda a potenciar el posicionamiento en stores de aplicaciones. Founded in 2010, and with over 10 years’ experience in mobile marketing and app store optimization, it addresses the. App store optimization (ASO) refers to the process of and practices for increasing the visibility of an app in an app store, thereby boosting the number of people who download and use the app. One of the critical components of app store optimization is coming up with a unique title. To get these new features, update your Photos app to version number 2023. With effective ASO strategies, developers can optimize their app's performance, improve conversion rates, and achieve long-term. With over 2. All through optimization. With more than 30 app categories and many games categories, you have a wider set of choices to find the appropriate category for your app. App Store Optimization (ASO) is the process of improving your app’s visibility in the app stores and increasing your conversion rates to generate more installs. App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. App Annie Source: App Annie. It is important to select an ASO tool that allows you to conduct research on competitor stores, UA competitors campaigns, In app Events and even CPPs. Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. Increase Organic Downloads. App store optimization : title, app description, keywords. Hand over your App Store Optimization to App Radar’s team. ASO service doesn't only optimize apps on Apple App Store, it entails Google Play Store Optimization, involving many facets of different App Stores' algorithms and focusing mainly on organic traffic, organic visibility, and organic install or conversion rate. Use words in singular and plural forms in the App Store locales other than English. 1. So that will make the tool easier to discover. App store optimization is the process of ensuring that an app appears in the top search results for relevant keywords in the app store. There is a thing called click. Mobile technology has gained. Choose the right app name. ASO Apps o App Store Optimization. With the exception of a few of the aforementioned strategically placed keywords, your app’s description should be targeted toward your customer base, rather than a search engine index. In the long-run, your ultimate goal is to maximize your positive ratings and reviews. Therefore, one of the junior steps to ensure the implementation of ASO is conducting profound research on the potential market. 4%; App Store Impression to Install Conversion. Keywords For App Store Optimization. AI-driven tools are revolutionizing app store optimization in 2023. Carefully optimized content also immediately. Keyword Research and Metadata Optimization Finding the perfect keywords with ChatGPT. Track everything related to your App Store Optimization strategy with our software and tools: organic & non-organic installs, keywords rankings for your iOS / Android apps and competition, Top Charts, user ratings (feedback), conversion rate, revenue, and much more with. App Store optimization (ASO) and Apple Search Ads (ASA) are potent tools for promoting apps that can significantly boost conversion rates. 2. Firstly, these services help increase organic downloads by convincing the users to download and use your app. The marketing team at Gram Games came up with a number of different ideas for their icon and settled on these five. Mobile studios and publishers can quickly generate a list of relevant keywords related to their app's niche or functionality. 1 Market Research and Analysis. In fact, less than 0. The App Store makes it easy for people around the world to find apps, games, and content. You can liken it to SEO for your mobile website, because the general idea and overall. Developers need to fill in 3. Our services facilitate for your app to reach high on charts with millions of downloads through paid marketing, content optimization and review analysis along with social media promotions to increase downloads. Recent studies reveal that a substantial 82% of users discover new apps through either browsing the app stores or relying on app. 1- Choosing the Right Keywords. Here is more. Tahukah kamu, a pp store optimization (ASO) adalah sebuah strategi yang sangat penting bagi seorang app developer dan siapa pun yang memiliki aplikasi. The mobile apps in App Store are divided. Asia drove 41% of all app revenue and 23% came from Europe. 11110. App Store Optimization (ASO) is a highly effective strategy for boosting organic app installs, enhancing visibility in the App Store and Play Store, and maximizing the conversion rate of your app listing. Start With a Descriptive Title. As app publishers became more interested in and engaged with App Store Optimization, tools began to emerge to help them understand and optimize their success with app store optimization. Depending on the ASO service, these costs start from a dozen dollars and can reach $1,500. 0 (29) App store Optimization for both iOS & Android. Apple. The higher your app ranks on the app store, the higher will be its visibility and CTR. And now that you know the facts about app store optimization, use them to improve your app’s performance. By refining certain aspects of an app’s profile and page, an app can enjoy increased search visibility. App store Optimization (ASO) is the process of getting your app to rank higher in top charts and search results – and ensuring people click and download it when they see it listed. Turn your idea into a success story. In. App store optimization also focuses on optimizing the app’s marketing copy, such as keywords, title, icon,. The best way to acquire organic app installs is through app store optimization (ASO). 7%; Google Play Page View to Install Conversion rate – 26. Once a customer lands on the app page, you have to convince them to download it. It works similar to the search engine optimization for the websites. Therefore, to ensure your brand comes up as much as possible on app store searches, app store optimization for ecommerce is essential. Localize Your App and Your Listing. App Store Optimization (ASO) boosts keyword rankings and improves conversion for your app in the App Store and Google Play. What has been updated from the old blog: New sections are added on the best practices to increase app’s ranking in both play store and app store. If you’re an app developer looking to boost your app’s exposure to relevant users, resulting in more downloads. The process. In the ever-evolving realm of ASO, you need a firm grasp of the key steps and a willingness to learn, experiment, and adapt continuously. After the audit, specific strategies are drafted and implemented to improve the ASO factors, apps’ organic traffic and its performance on different platforms. A la hora de lanzar tu app o. The higher an app ranks, the more visible it is to potential users. Depending on the platform and image. Power = $599 per month. 7%; Google Play Page View to Install Conversion rate – 26. You can use three “treatments. If you intend to reach a global audience, consider localizing your app. Knowing how App Store fee structures work may help with planning the cost of your app store optimization. Keyword stuffing is as much as sin in SEO as it is in ASO. App Store Optimization service with guaranteed results at the cheapest price. They have been used by Forbes, Apple, Tencent, TD Bank, CNBC, The Economist, EA Sports, and other big companies. App Store Optimization, or ASO, is often referred to as mobile SEO or SEO for apps. 6 million apps and in 2022 alone it generated $1. 1. Its free version shows app analytics and stores statistics for free. Learn the importance of optimizing your app store listings to improve your user acquisition (UA) efforts. Platform Focus. It allows you to make your app more visible on the iOS App Store and Google Play store, gain more exposure, and increase discoverability. This app store optimization (ASO) guide explains what areas to focus on and how to optimize each step to boost your app's discovery, downloads, and ranking. Optimize Your App Name/Title. App store optimization (ASO) is the process of improving the visibility and conversion rate of your mobile app in the app stores. The basic principle is that you want to use the right keywords in your app listing. 4. In conclusion, App Store Optimization (ASO) is an essential component of mobile app marketing that can help improve your app's visibility, attract more engaged users, and increase downloads. 22 million apps available in the Apple App Store and 2. It is located in San Jose, California, United States and has 11-50 employees. Power = $599 per month. Lo primero y más importante para un correcto App Store Optimization o posicionamiento ASO es la realización de un keyword research y la creación de un calendario y estructura de contenido tanto para las opciones de SEO ( en la web y el blog, como en aquellas acciones de SEO Off Page que se lleven a cabo) y. A good ASO can significantly increase installs, making it a vital tool for app marketers. Just as in SEO (Search Engine Optimization), keywords are a major ranking factor in ASO. Adhere to character limits (30 characters for app title on Google Play and App Store). Let’s start with the first contact point of your brand: your name. App store optimization is the process of improving the rank of a mobile app in app store search results and boosting its visibility in app stores to increase the number of total downloads. Apologies for the poor optimization of the game and information about a future version with more content. App store optimization, or ASO for short, is the science of improving the performance of an app store listing. Stay tuned for our complete guide on app screenshot guidelines and tools for app store optimization this month. To accomplish the study, scientific databases were searched to find articles on the subject of application store optimization. Apply knowledge from Google Ads and Apple Search Ads for your ASO. Text metadata on Google Play is very different from metadata on the App Store: 1. Increase the Number of App Views! The first thing you need to improve is increasing your app views - your app should come up when a user searches for it. The app title or app name is perhaps one of the most important items in your app store optimization checklist. There’s a solution: App Store Optimization (ASO) Services. com. Guru = $299 per month. Dedicated Q&A Support & Help. App Store Optimization is the method that digital marketers deploy for making a particular mobile application more visible on Android and iOS app markets. While currently limited to English, expansion to other languages is expected. The main results of a properly conducted ASO are the keywords increase, high ranking and organic downloads. 2. e. Conclusion. It is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores. 4. Typically, ASO involves various techniques such as keyword research, app title, and description optimization, app icon design, user review management, and competitor. Every app can have up to 35 different custom pages, and each page will have its own unique URL. Here’s what you can do with an app store optimization tool. La importancia del ASO reside en que más de la mitad de las apps que los usuarios tienen instaladas en sus dispositivos, son descubiertas a. 8. Showcasing a certain character or value proposition gets better results. Depending on the platform and image. Did I convince you that using app store optimization tools is in your best interest? Then perhaps you’re on the lookout for the. The process involves regular updates, iterations, and improvements. Here is a brief overview of the changes in both app stores as of the Fall 2021. That is why the first section of our app store optimization best practices post is dedicated to research. The three major aspects of ASO: Conversion rate optimization. ai and compare free or paid products easily. We strive to provide the best ASO services with quality results. What is App Store Optimization? App store optimization is the process of optimizing mobile app to rank higher on the Google Play Store or Apple App store. Providing clear attribution and reporting for ASO is a key part of Gummicube's App Store Optimization service. Start At $6000 USD. Get Phenomenal App Store Optimization Services. As with any customized product, there is no set cost. Remember that App Store Optimization (ASO) is a never-ending process. 4. App store optimization is the most cost-effective method to get app downloads. Some suggest putting keywords in the short description as well as in the. App store optimization aims to increase the visibility and discoverability of an app in the app store by improving its ranking and ultimately increasing downloads. Put your app out there. The ASO marketing techniques for Google Play Store and Apple App Store vary greatly. Publishing in the app store has changed dramatically in 2020 so there’s a lot to be in the know about App Store Optimization for 2021 (ASO). As of 2023, there are thought to be around 6. So, you’re looking to measure and boost: app store listing click-through rates (CTR) number and quality of downloads and purchases. Through the App Store Optimization (ASO) process the app starts to get visibility, ranking, and more conversation with potential users. App store optimization (ASO) refers to the process of and practices for increasing the visibility of an app in an app store, thereby boosting the number of people. No human will be reading this list, so you can skip the spaces between keywords and save yourself a few characters. Just drop us a line and we’ll contact you. Implementing ASO correctly can increase your organic downloads and dramatically reduce user acquisition costs. Email: contact@nextgrowthlabs. By increasing downloads, you’ll also increase revenue from paid advertising and other monetization methods like in-app purchases or subscriptions. App Store Optimization refers to improving an app’s keywords, description and other attributes in order to rank higher in that marketplace’s search results. 5 million apps spanning 49 categories in 64 countries. App store optimization (ASO) is used to optimize mobile apps to increase their presence within app stores like the Apple App Store and Google Play. AppFollow is a highly popular ASO and app reputation management tool. Create a compelling description. App stores like Apple Store and Google Play Store determine the position of your app based on established ranking factors. App Store Optimization has become an important part of app marketing, and it helps our iOS app to stand out in the app store market and reach more users. App store optimization also focuses on click-through rate (CTR). App Store Optimization is a technique to optimize our iOS app to visualize higher search results in the App Store and improve its visibility to users. 8 billion smartphone users globally. Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results. The SplitMetrics’ customers include Babbel, Skyscanner, Glovo, and Rakuten Viber. On Google, the app ranks eighth for the target term under a third-party listicle. The full description is also indexed by Google Play, unlike the App Store description. In fact, you can invest as much (or as little) time as you have when applying these techniques and see results. And in 2022, there were 255 billion mobile app downloads around the world. Our experiments have shown that you can increase your app store conversion by as high as 26% on average by testing and. App Store Optimization has a set of main goals, which include on-page factors like content optimization and off page factors like reviews and rating analysis. App store optimization is the process of continually improving an app’s rank and discoverability in an app store. ASOdesk — A Variety of ASO Solutions. App Store Optimization (ASO) is an organic approach to growing your app’s visibility on major app stores. Great apps require attention, innovation and a new breed of analytics to harvest factors impacting app usage. Let’s dive right in! 1. Step 4 - Take screenshots. The Google Play Store. Finding the right tool for tracking and analyzing keywords is the key to developing the best ASO optimization strategy. They do, however, implement different ASO ranking factors and user experiences. It employs machine learning algorithms to provide actionable insights. App store optimization for ecommerce opens up several doors. The full description is also indexed by Google Play, unlike the App Store description. ASO is not just about improving your app’s visibility in the search results. Think of ASO as the app equivalent of SEO (search engine optimization). Reach out to us, and we'll super-power your app growth. Google Play takes into consideration every textual element in the apps’ description. ASO considers both on-metadata and. Strategies for App Store OptimizationOur ASO (app store optimization) services can help. 13. 7 billion app downloads measured for 2016. ; AppTweak An all-in-one platform that offers ASO, ad, and market intelligence. While there are definitely similarities between SEO and ASO, they are not the. Apps at the bottom of app store search results are hidden from customers and get little traffic and conversion. The goal of app search optimization is to encourage. It provides Android and iOS app developers with a complete set of tools to compute, test, and optimize keywords based on your focused market and app type, and thus, enjoy higher. App Store Optimization, also known as ASO, is the process that consists of optimizing a mobile app or game to maximize its visibility in the Google Play Store, Apple App Store or other markets. App Store optimization (ASO) and Apple Search Ads (ASA) are potent tools for promoting apps that can significantly boost conversion rates. First, you need to adapt and optimize app text elements like app name, short and long app description, link, and more. Apply knowledge from Google Ads and Apple Search Ads for your ASO. The App Store has 24. 0 or higher. Disclose if you show features only available through in-app purchases. Best free App Store Optimization Software across 12 App Store Optimization Software products. 3- Play Store will focus on quality over quantity. So consider user intent and how best to describe the. 2 years building apps for the Shopify App Store. ASO stands for App Store Optimization, which is the process of optimizing an app's visibility in app stores such as Google Play Store, App Store, macOS App Store, and Microsoft Store. Due to the enhanced prominence, more people would visit the page for your app. App store optimization, or ASO if you are hungry for more acronym soup, is the practice of attracting users to download an application based on the title, keywords, ratings, and other ranking factors. The top 3 positions receive about half of all downloads while anything past the 10th rank gets practically none. 12. Depending on the ASO service, these costs start from a dozen dollars and can reach $1,500. Intro It was a sunny day, at least in Cupertino, California, July 10, 2008, when Apple. IDFA Deprecation Will Impact Apple App Store Marketers. In fact, our friends at TUNE recently. App store optimization in 2019 takes time and effort, but if you keep on optimizing your app on the app stores you’ll get great results. Johanna Lazar. According to Statista, the largest app store is still Google Play, with around 3. That increased visibility tends to translate into more traffic to your app’s page in the app store. However, you can expect app store optimization to start at around $250–while you will see offers for as little as $25, this is typically a low-quality once-over on your app profile that is only skin deep. Here is our list of the twelve Best App Store Optimization Platforms: AppFollow A robust mobile marketing platform, including ASO, app monitoring, review and rating management, and customer support. To be precise, app store optimization is different from search engine optimization. Most of you are likely familiar with SEO (search engine optimization) for websites. 4. App Store metadata: Make sure your app’s title, description, and screenshots are well written and are optimized for the App Store. To improve your app store presence, you. This platform serves two primary functions, the first being keyword research. This analogy comes in pretty handy when understanding the overall principle of ASO. There are millions of apps in the app stores and the competition is fierce. In Google Play Store, app descriptions play a more. We, therefore, ensure that the app should be ranked in. They can also narrow down the tests to specific segments of. Read on to learn more about app stores and how to optimize your app – or jump to: App discoverability vs. 95/month. 6. That’s why publishers. You can have the best app in the world, but if no-one can find it on the App stores, you’re missing out on thousands of potential users. History of product page optimization. Sep 9, 2021. 08. Add a call-to-action to engage with users. Buy ASO services for Android, iOS, Windows, and macOS apps from the Top 1 Agency. No matter how good your app is, without a solid app promotion strategy it will. After all, more impressions funnel down to more paying users. 1. With millions of apps available, standing out and getting noticed can be challenging. Keywords research as your target audience is searching for. In September, 2020, Apple announced the IDFA or Identifier for Advertisers. ; AppTweak An all-in-one platform that offers ASO, ad, and market intelligence. The solution is App Store Optimization, often known as ‘ASO’. Their analytics let you track app performance (downloads, usage, and revenue) across app. Text metadata on Google Play is very different from metadata on the App Store: 1. Even the most amazing apps can fall short if they don't have proper visibility in the app stores. ASO is the process of optimizing mobile apps to rank higher in app store search results and increase visibility, ultimately leading to higher downloads and user engagement. ASO involves optimizing various aspects of an app’s listing, such as the title, description, keywords, and visual elements, to make it. App Store Optimization (ASO) is the process of improving the visibility and ranking of a mobile app in an app store, such as the Apple App Store or the Google Play Store. The cost of App Store Optimization (ASO) can vary greatly depending on a number of factors, including specific needs of your app, the competition in the market, the goals you have for your app,the platform, the size of your app, the complexity of your app, and the number of keywords you want to target. This is the foundation of any optimization!ASO is the app store optimization that increases the visibility of the app on different stores by optimizing i. In 2023, mobile apps are expected to generate more than $935 billion globally via paid downloads and in-app advertising. Once you create and launch, you. Here are the best app store optimization tips for Apple Store. Not much has been shared since the announcement was made during WWDC 2022, but Apple’s timeline of “early 2023” is just ahead and a feature similar to Google Play’s seems the most logical expectation to have. 1 trillion in sales for iOS developers. A/B testing is useful because it can provide insight into user behavior and help you understand which of your assets perform better, and ultimately drive more. If you break it out by individual apps, your app has. 7 million apps on the Google Play Store alone, it’s becoming increasingly difficult for developers to get their app discovered by potential users. AppFollow claims to: Boost weekly impressions by X5. Reach Us. App store optimization is crucial, not only to get better visibility for your app in the app stores but also to get more downloads. Below you’ll find proven strategies and best practices for app store keyword optimization. 1. 2. To optimize your app for app store, follow these rules: 1. The Latest App Store Optimization Statistics Unveiled. We help clients understand their growth in downloads and how that attributes back to ASO. App store optimization requires constant maintenance, so updating your app and its app store page often is the key to success. The app store optimization checklist contains a lot of things that you need to follow. The app title doesn’t just affect how people see your app, but also how app store algorithms would rank your app. You can optimize just one piece at a time, or all at once. 1. The App Store makes it easy for people around the world to find apps, games, and content. If you're familiar with funnel optimization for websites, CPPs are the App Store's version of landing pages. Define App Store Optimization (ASO) App Store Optimization (ASO) refers to optimizing mobile apps to rank higher in the app store search results to increase visibility, downloads, and user engagement. Here’s the problem. 2. Users can also write their experience with the app in the review, whether they like it or not, or even request new features. It promises to increase conversions and downloads by 2x -3x. #2. App store optimization refers to an optimizing process that increases the ranking and visibility of apps in app store search results. Both the Google Play Store and Apple App store take the review and ratings into consideration to rank the app in the market. a mobile application to improve the visibility of a mobile application in the App Store. 2- User experience will directly influence the visibility of Android apps. Here are 5 things you need to know. Shopify does sell ads on the Shopify App Store, but organic traffic is the gift that keeps on giving. 1. App store optimization. AI. Without proper. The Google Play Store and Apple App Store continuously optimize the algorithms they use to determine how an app ranks. 4. App store optimization helps you implement customer insights to increase your app’s ranking to maximize the number of potential customers who see your app. Keyword Research for App Store Optimization. The app stores include App Store for iOS and Google Play for Android…. Apps appear in search results with the app name, icon, and subtitle displayed. The right mix of textual and creative assets help your app rise to the top of unpaid (otherwise known as “organic”) search results within the store. Online App Store Optimization Course Details. Localization: Translate Your App Listing! If you want to reach new users across different locations, then app localization will play a huge role in your app store optimization strategy. Increase organic installs by almost 500 %. With ASO, you can craft a tailored strategy that. Costs of App Store Optimization. Moburst can optimize your ASO efforts to boost your app to the top of the search rankings, increase. 3. 4- ASO and AI will start working together. ASO can best be described as the cousin of SEO. By improving your app’s ranking, you will increase the success of your app. Your app can be rated from 1 to 5 stars, 5 stars being the highest rating. The keywords that were used in our research of articles are “ASO”, “App Store Optimization”, “application ranking”, “app ranking” as well as the combination of the first word with criteria to explore more targeted. There are three main reasons to focus on ASO: Increasing audience; Lowering customer acquisition costs (CAC) Building brand awareness; Increasing audience. For example, in the Apple app store, it’s most important to make sure your keywords are included in the title and subtitle, and there’s also an additional “keywords”. To date, there are more. What is App Store Optimization (ASO)? App Store Optimization, also known as ASO, is a key digital marketing practice for mobile apps. Intro In October 2008, a few months after Apple, Google launched its online store for mobile apps – the Google Play store. The goal of ASO is to increase the number of downloads of an app. All five allow app marketers to analyze the efficiency of their app’s marketing copy to establish an app store conversion rate for the app. App Store keyword tracking and monitoring. It involves multiple strategies with the goal of increasing the chances of your app’s discovery. It monitors more than 30 million keywords on app stores each day. Use Asodesk auto-suggestions. Choose the right app title. Investing in ASO is the most cost-effective mobile marketing tactic. App store optimization helps you optimize your app so that it matches the ranking criteria defined by app stores. ASO for the App Store and the Google Play Store are mostly similar. May 4, 2023 — 11 min read. Costs of App Store Optimization. Showcasing a certain character or value proposition gets better results. App store optimization (ASO) is a critical part of every mobile app development. When your app's title, description, and visuals are optimized, users who land on your app's page are more likely to download it. 8 min read. Get actionable intelligence to optimize your ROI and roadmap. ASO is a process that involves collecting and analyzing search queries, keywords and their use in application metadata via ASO optimization tools. What’s New (App Store Exclusive) App Store: What’s New appears on your product page and your App Update session. With more than 60% of apps being downloaded following in store searches, offering an app store optimization service that drives downloads for your customers apps is a true Win/Win. Descubre qué es e implicaciones. ASO experts and app marketers work to boost an app’s visibility through a variety of tactics, including keyword optimization, app title and description optimization, app icon design, app store screenshots, app category selection, and more. With millions of apps available in various app stores, getting your app noticed is a significant challenge. Here is our 7-Step App Store Optimization Guide (ASO) to boost the visibility and ranking of your app. 0). As long as you separate your keywords with a "," Apple will see them as separate keywords. See reviews of AppFollow, AppTweak, data. App description: use the first 2–3 lines to stress the value of your app and catch visitor’s attention; App store keyword field: this feature is available only for iOS App Store; Write a catchy description. App ratings and reviews have always been a key metric that affects customer acquisition. To qualify for inclusion in the App Store Optimization (ASO). What is ASO? App store optimization (ASO) is the app equivalent of SEO (search engine optimization). The better the rating, the higher your app will be displayed in the app store. From Wikipedia. For the former, App Store Optimization (aka ASO) is the pillar that powers generating up to 70% of any app installs. Use Keywords Wisely Keyword Research Keywords with high traffic and a low to. Mobile app store optimization is the process of making your mobile app rank high on app store search results. Keyword optimization: The goal of KWO is to increase an app’s visibility in the search results. This article will explain and teach you. Since then, ASO has grown into a. Our technology, proprietary methodologies, and global ASO experts ensure maximum app discovery. Firstly, the Apple App Store provides users the option to upload upto ten screenshots. ASO (acronym of App Store Optimization) is a reality and, according to our experience with PickASO agency and our own mobile apps, ASO is a 100% MUST for any app developer or marketer. 1. Apple Search Ads Suggestions show recommendations of keywords for your or your competitors’ apps from Apple Search Ads.